Hate to complain without trying to affect any change. Just gave the game a 1 star rating with the following review:
Game has great potential, but with the recent updates has become outrageously expensive & impossible to play. Older versions had "glitches" that evened out the playing field in favor of the game players. With the new updates, GI has not only fixed the glitches, but also made changes that take away from the user experience and make game play slow, painful & frustrating (e.g. gift sent modal when accepting gifts, not listing friends in alphabetical order for easy searching, not providing a way to search for specific friends, not filtering friend list when requesting gifts that require friends of a certain level, removing ability to add friends via friend code to collect diamonds, and the list goes on and on...)
Quests & events in the new version require impossible amounts of items to collect & charge. You of course have the option to pay for the items, but when you need 200 flaming skulls to charge a collection at 6 diamonds per skull, it gets a little out of hand. You can request these items from friends, but again GI has not only made this task incredibly painful, but also places daily limits on the number of items you can send & accept.
From what I've seen, most of the updates have been in GI's favor with none of the enhancements focusing on usability for the end user. If anything they take functionality away from us users. Examples:
1) When accepting gifts we used to be able to tap anywhere in the friends picture. Now we have to tap a ver specific & small button at the bottom of each friend picture. What is the reasoning behind this? Who gains what from this "enhancement?"
2) When accepting gifts we used to be able to simply tap to thank the friend who was kind enough to send us a gift and move onto accepting the next gift. Now after each gift there's an annoying & pointless "Gift Sent" modal. Again, another "enhancement" that decreases usability for us and significantly slows down the process of accepting gifts. Many of us have hundreds of friends so imagine this modal after a gift from each of your friends. Very time consuming! You're other option is to skip this painful process & directly pay. Win for GI & loss for game players.
3) Using charms used to increase the number & frequency with which items dropped from rooms & when trading with or banishing creatures. With the latest update, drops are noticeably less even when running charms. End result - you have to spend more of your resources to collect items that you need for collections, quests, etc.
4) There is a legitimate function that allowed us to add friends (by accessing the friends button on the right & then going to the services tab). Having many friends in the game is beneficial to game players as we can request gifts from friends, make trades with friends, etc. There are also achievements where we're rewarded for reaching different friend thresholds (e.g. You get a gift for having 100 friends, then 200 and so on). There were already limits with this function. Each person could only be added 3 times in one day. Now GI has completely removed this feature.
Personally I love the concept behind the game, but am being forced to stop playing as the economics behind the game are unreasonable & unrealistic. This (economics) in combination with the updates that constantly take away from usability have taken all of the fun out of the game for me. In order to avoid spending money to play & progress in the game, you are required to lean on friends. The "enhancements" they've made around friends & gifting have made it so painful & time consuming that this game is no longer an option if you want to also participate in your real (non virtual) life. If GI brought back some of the old "glitches" & removed the useless gift sent modal, I would be inclined to pick the game back up.
My recommendation: unless you're willing to shell out huge amounts of cash to complete quests & events or spend all of your days painfully requesting & accepting gifts from friends then avoid this game like the plague.